Foreword
This week the world has been a little quiet on the trend front. We thought our for you pages might have been dead but even the sound growth tracking we use wasn’t reporting anything substantially new. That being said we were still able search out a few great trends and we’re excited to go over them today. This week babies are looking cuter than ever, users know way too many people here right now, and the infamous double entendre is back. As a brand these ongoings may seem odd, if not completely incomprehensible, so join us as we explore this short but sweet edition of how brands can integrate, and gain a grasp about the culture, content, and trends going on in the world of TikTok this week!
Audio Based Trends
Most trends are based around sounds. What we mean specifically by audio based trends are trends that pertain to specific lyrics or wording within sound. This is when the action or meaning behind the trend is correlated with the lines spoken. These are usually the most prolific of trends on TikTok so let’s dive in.
I know way too many people here rn
54.8k videos on the sound
Drake has a famous line from his song Over which goes, “I know way too many people here right now that I didn’t know last year.” In the song it’s meant to reference people trying to attach himself to his fame, but with this trend, TikTok users have adapted the first part of the line for their own usage. The snippet used only says “I know way too many people here right now” and creators have applied it to times when they are in an environment of multiple people which they have conflicts of interest in. For example if somebody walked in to class to see their ex and new significant other talking this would be a perfect use case for the trend to applied to.
Brand application: Brands will want to utilize this trend for workplace scenarios where there is drama in between departments or sarcastic conflicts. Another funny example for retail locations would be to joke about being in the same shopping complex as competitors while utilizing the audio.
Examples:
Babies.
28.1k videos on the sound
This one is very simple, show off your cute baby. That’s literally it. Lol
Brand application: For baby brands this will be extremely useful, for those who do not market for babies, well, you might be at a loss here.
Examples:
Simple Format Trends
This section is a little bit of a catch all for trends that are somewhat nonspecific. They happen on a weekly basis, but with these one generally finds that the trend has a simple audio behind it and creators will utilize a text format on screen to showcase a message. Often these trends tend to be based upon a relatability factor where users will talk about an experience from their own life with extremely relatable undertones that other users can get a good self deprecating laugh at.
Designers
182.2k videos on the sound
If you’ve ever watched a fashion show the designer always comes out wearing a very normal outfit smiling and waving and then proceeds to be followed by all their models in the most wild, eclectic, and odd outfits one might have ever seen. It’s a hilarious occurrence and many TikTokers have replicated this scene with the trend. The idea is that one starts out in a very basic and normal outfit and then proceeds to come out in a wild or distinctly different outfit while walking like a model. It’s very fun and has been utilized by many as a before and after for getting ready to go out so it has some wider application.
Brand application: Brands will want to use this to show off their workplace attire or uniforms. Employees should walk as if they are walking the runway and the videos should be hilarious.
Examples:
Double Entrendre
87.5k videos on the sound
Often times we say something that has another meaning to it, and this trend is a new TikTok variation of the occurrence. Users will pose a scenario which is very unassuming on the surface. This could be something like, “my ex got a new phone but didn’t get rid of her old one.” After this first line, user will put in text the phrase, “This isn’t about the phone” or whatever is the object of their situation. This reveals the true meaning that in this scenario means that their ex cheated on them while they were still dating; the boyfriend was the phone instead. This can be used for an infinite amount of situations and as such users are loving how clever they can be with it. We expect this trend to continue to grow because of it.
Brand application: Brands will want to utilize this to reveal drama or juicy info regarding their company or competitors.
Examples:
Time Capsule - Prior Week Trends Still Growing
Throwing random things at my friend
not trackable
Every once in a while we get a trend so dumb that we really start to question the intelligence of humanity. That being said, these are usually the funniest trends on the platform, so we buy in. Around two weeks ago, two random friends started a trend just along these lines. The two guys stood apart from each other, and the one close to the camera announced that he would be throwing random objects at his friend until he guessed the object correctly. To do this, the friend was obviously blindfolded and the objects were of course non harmful. The video goes exactly as one would expect, the subject would chuck a random object like a hedge of lettuce at his friend and the friend would guess. The series went on once a day for a little over a week before the friend guessed correctly, but the videos started to go viral, and subsequently other friend pairings started replicating the videos. Since then it has become a smaller but hilarious trend that is gaining tons of traction on the platform.
Brand application: Brands will want to replicate the format of throwing random objects at coworkers. This is done better if the product being thrown is brand related but anything will work due to this being funny because of how random it is. Additionally brands could hire these two for product placement to have their product being thrown.
Examples:
Oh, Really?
X videos on the sound
Have you ever given a friend the look, eyebrows raised, signaling to them the question, oh really? We’ve all been there, and we’ve all heard many things that we know are wrong, but we’ll let slide for the time being. This experience is what’s embodied in this TikTok trend. Users will pose a question or statement from another person, and then give the camera a look, signaling the underlying attitude towards the comment. This is a trend which is very much based on feel, so it takes some acting from the user and correct posing of the question, but if done correctly, these videos are amazing.
Brand application: Brands will want to pose statements and comments made in their workplace which are questionable, following them with the same reaction.
Examples: