Link Chains: Week of July 5th (premium)
Weekly TikTok Trend Identification and Analysis for Businesses
Foreword
There is a fine line between self deprecation and simply exposing yourself and users on TikTok are tiptoeing right on top of it. Humor and trends on the platform are starting to lean more and more into funny insecurities and being honest about it through making fun of it. It’s a very interesting look into the Gen-Z culture of accepting shortcomi…