LINK Chains: Week of November 29th (Premium)
Weekly TikTok Trend Identification and Analysis for Businesses
Foreword
This newsletter has countless times referenced the intensely popular and accepted theme of self deprecating content on TikTok. So much of content on the platform is dictated by it and for good reason. The platform is entirely centered around relatability, and when brands can post self deprecating or salacious content, users feel as if they under…